Nestled in the beautiful hills of Bel-Air lies a body of students engaged in intellectual and spiritual exploration. This is Milken, a school driven by ambition and a love of learning that defies any standardized test, and a powerful recipe for pedagogy that prepares and propels students far beyond college.

Looking to build and align external perception with internal values, Milken sought our help in communicating the beauty of their school. We began with an intensive brand audit, meeting with many students, faculty and top level stake holders in order to identify the school’s invariable truths that could and should be spelled out and embraced universally across campus.

This process culminated with a visual language that represented the actively inquisitive atmosphere on campus, where students are taught to value the journey as well as the finish line, and free to create their own zigzagging class schedules. “Make your own path” is a message of empowerment to the students and the school itself. Milken's new brand system now employs color and beautifully circuitous paths to illustrate the school’s unique ‘full equation’ of entrepreneurial spirit, strong community, Jewish values, academic excellence, and social responsibility.